The promotional artwork created for the 1939 cinematic release of L. Frank Baum’s classic story is a highly sought-after piece of Hollywood memorabilia. Style A posters, featuring Dorothy and her companions against a vibrant yellow brick road background, are particularly iconic. These lithographic prints served to entice audiences into theaters, showcasing the film’s Technicolor spectacle and beloved characters. Variations exist, including different sizes and international releases, each offering unique glimpses into the marketing strategies of the era.
These artifacts represent more than just advertising; they embody the cultural impact of a landmark film. Surviving examples offer valuable insights into the Golden Age of Hollywood, reflecting the graphic design trends and promotional techniques of the time. Their rarity and historical significance contribute to their high value amongst collectors. The artwork itself has become deeply embedded in popular culture, continuing to inspire and evoke the magic of the film.