Products derived from animals raised and harvested with specific social or environmental goals in mind constitute a growing market segment. For example, a company might prioritize restoring grasslands through rotational grazing or improving ocean health via sustainable fishing practices. These aims, frequently linked to broader certifications or commitments, extend beyond basic food production to address wider ecological or ethical concerns.
This approach to animal agriculture and fishing offers several potential advantages. It can contribute to biodiversity conservation, improve animal welfare, reduce the environmental footprint of food production, and support the livelihoods of producers committed to responsible practices. The increasing consumer demand for transparency and ethical sourcing has fueled the growth of this segment in recent years, representing a significant shift from conventional practices.
