Promotional artwork for films in the Friday the 13th franchise typically features menacing imagery evoking themes of horror and suspense. Common elements include the iconic hockey mask of Jason Voorhees, shadowed woodland settings, and depictions of terrified victims. Such artwork serves as a visual shorthand for the slasher film genre and specifically for this long-running series. One prominent example is the poster for the original 1980 film, which depicts a group of unsuspecting counselors menaced by an unseen presence.
These marketing materials play a crucial role in attracting audiences. They establish a film’s genre and tone while generating excitement and anticipation for the theatrical release. Historically, such artwork has become highly collectible, representing significant cultural artifacts for horror aficionados. Their evolving styles through the decades also offer a visual timeline reflecting changes in graphic design trends and marketing strategies within the film industry. Moreover, they contribute to the overall mythology and iconography of the franchise, cementing its place in popular culture.