Promotional artwork for Alfred Hitchcock’s 1959 thriller, North by Northwest, typically features imagery of Cary Grant’s character, Roger Thornhill, in precarious situations, often incorporating Saul Bass’s iconic title sequence design. These images serve as a visual shorthand for the film’s themes of mistaken identity, espionage, and suspense. A classic example depicts Thornhill fleeing a crop-dusting plane on a desolate highway.
These marketing materials are significant for their role in establishing the film’s visual identity and attracting audiences. The stylized imagery captured the film’s thrilling narrative and sophisticated aesthetic, contributing to its lasting cultural impact. Historically, such promotional materials represent a key element of film marketing and offer a window into graphic design trends of the late 1950s. They are now often considered collectible pieces of film history and are studied for their artistic merit.
