The promotional artwork for the 1985 sequel to Wes Craven’s iconic slasher film represents a key element of the film’s marketing and legacy. Typically featuring imagery evocative of the film’s themes such as the protagonist, Jesse Walsh, tormented by Freddy Krueger these one-sheets served to entice audiences and build anticipation for the film’s release. Variations exist, including domestic and international versions, often showcasing different taglines and artistic interpretations of the film’s premise.
These marketing materials are significant for several reasons. They offer a visual snapshot of the horror aesthetics of the mid-1980s, reflecting contemporary trends in graphic design and advertising within the genre. Furthermore, they contribute to the film’s enduring cultural impact, serving as collectible artifacts for fans and a source of ongoing discussion surrounding the film’s visual identity. The artwork’s effectiveness in conveying the film’s themes of teenage angst and supernatural terror directly influenced box office success and contributed to the franchise’s enduring popularity.