The marketing material for Universal Pictures’ 1931 film adaptation of Mary Shelley’s novel, featuring Boris Karloff as the creature, is a significant piece of cinematic history. These promotional pieces, primarily one-sheets (posters measuring 27″ x 41″), frequently depicted Karloff’s iconic, flat-headed portrayal and employed bold, evocative typography to capture the horror of the story. These images have become synonymous with the Frankenstein monster in popular culture.
These iconic visuals played a crucial role in the film’s success and cemented Karloff’s performance in the public imagination. They represent a pivotal moment in horror cinema, establishing enduring visual tropes for the genre. Their influence can still be seen in contemporary horror design. Beyond their marketing function, these artifacts offer valuable insights into early Hollywood advertising strategies and the cultural landscape of the 1930s.
